Ikea Canberra launches same day click and collect

Ikea now offers same-day “click and collect” in Canberra in response to rising customer demand for online shopping.

The faster new service is a first for Ikea and will be considered for other stores if successful.

Shoppers pay a flat $20 fee for same-day pickup seven days a week, regardless of the purchase value and size. Orders need to be made by 1pm.

The company’s national multichannel manager Michael Donath said online shopping now accounted for nearly 10 per cent of sales and the goal was to exceed that by the end of this year.

Mr Donath said online sales were growing every week.

“We only offer click and collect in the ACT at the moment and this is a first where we also offer a same-day service,” he said.

“We’re using the ACT as a test market for e-commerce and click and collect to gain an understanding of what n consumers look for and their shopping preferences.

“Over the coming years we’ll roll this out across utilising a lot of those learnings.”

Mr Donath said a huge volume of stock – equivalent to two Olympic swimming pools – had already been sold online in Canberra since November through click and collect and home delivery.

“There has been strong take-up for the service,” he said.

“We know that our customers want even more convenience when they shop with Ikea and that’s why we’ve brought in a same-day service.

“We are always looking for new ways to meet our customers and to offer different solutions to increase flexibility when they shop with us.

“Canberrans can choose between visiting us in store, having goods delivered to their homes, and now they have the option to choose same-day click and collect or selecting a more convenient day for collection.”

Ikea introduced click and collect earlier this month in Queensland regional areas where it doesn’t have stores.

Shoppers can pickup from depots in Cairns, Townsville, Mackay, Rockhampton and Gladstone, paying fees on a sliding scale depending on order value and including freight.

Mr Donath said home delivery and click and collect were equally popular options for Canberra online shoppers.

“Many customers who use the click-and-collect service also shop in the store before collecting their goods,” he said.

“The busiest day since the November launch was Day, with sales of outdoor furniture double the week prior.

“Ikea Canberra online customers are late-night shoppers, with almost 10 per cent of orders being placed between 10pm and 6am.

“Online purchases range from entire kitchens through to single products. The first product sold was an outdoor table and two chairs and the second product was a Christmas tree.”

Mr Donath said the Canberra store was meeting the company’s expectations for sales.

“Canberra has been great; there has been a strong response from within the ACT and beyond,” he said.

“Sales have been very strong for the Canberra store.”

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